@sashapais.near [Posted on DevHub](https://near.social/#/devgovgigs.near/widget/Post?id=1342) ## Solution: DevHub Rebrand: Stage 1 Completion Report by Sasha (July – August 2023) ###### Requested amount: 9777 USDT ###### Requested sponsor: @neardevgov.near I’m thrilled to provide an update on the ongoing DevHub rebrand initiative, specifically, the successful completion of Stage One: Identity & Development. Over the past couple of months, I conducted extensive research to understand DevHub’s significance within our community and crafted a fresh visual identity. ## Contributions Summary 1) Discovery: During this phase, I led comprehensive research efforts to understand DevHub’s brand identity and its position within the broader field. I conducted interviews with multiple stakeholders, both online and in person, to gather valuable insights. Deliverable: [DevHub Identity Brief](https://drive.google.com/file/d/1wIVYcVO2xo0rt0yPQ2DILZofffMamtpI/view?usp=drive_link) 2) Brand Checkup & Approach: I performed a detailed brand assessment, closely studying our competitors, allies, and target audience. I crafted visual and conceptual designs to help establish our visual direction. This involved defining what works and what doesn’t, resulting in an identity “preview” that distilled our visual direction. It encompassed our approach to colors, typography, illustration, and photography styles, a moodboard with relevant inspirations, and an overarching visual formula. Deliverable: [Visual Direction](https://drive.google.com/file/d/1kSuzjMbm2mp8BBvTMZnM_JVspp70OGVe/view?usp=drive_link) 3) Concept Design: Building upon the principles set in the previous phase, I crafted a visual concept for DevHub’s new identity. The presentation showcased key elements of the new identity with practical examples of their application. Additionally, I developed various assets. Deliverables: logos, avatars, typography, basic social media templates [Visual Design Presentation](https://drive.google.com/file/d/1tBC_Aen_3se7ViJMuNFYZUaPFyY5nS4Q/view?usp=drive_link ) [Drive Folder with assets](https://drive.google.com/drive/folders/1C0GMmGq3MzbVPpxvf9807IU-7kpc2_v5?usp=drive_link) [Figma File with assets](https://www.figma.com/file/fkxdNelmOyoxcQIH36TfP8/%2Fdev%2Fhub.near-public?type=design&node-id=0%3A1&mode=design&t=V4HbgxK1B0xuH6Zg-1) ## Funding Request Service Fee: - Daily Rate: $600 - Total Days: 15 non-consecutive business days spanning July to August 2023 **Service Fee: $9000** Additional Costs: Font Licences - Aeonik Family £332.10 (VAT included): [invoice](https://drive.google.com/file/d/1FVQ2pqXN2dKC6ywyeK1V0BKZghLL6sTA/view?usp=drive_link) - Aeonik Fono £295.20 (VAT included): [invoice](https://drive.google.com/file/d/1wd6nvnZ4KFedvL7zUcC9H1MovAobCzDs/view?usp=drive_link) **Total: £627.30 (or $777 USDT using current conversion rate)** **Total Amount: $9,777 USDT** *** ## Upcoming Work In Stage 2, my focus will shift towards implementing specific assets—such as creating a comprehensive style guide, redesigning the DevHub website, and developing NEARCON 23 specific materials.