@p3ter.near [Posted on Developer DAO Board](https://near.social/#/devgovgigs.near/widget/Post?id=367) ## Idea: Distribution of Zero Knowledge Space awareness campaign Summary: This is an overview of how NEARWEEK will help the Dev Gov DAO spread the word of NEAR’s progress in the zero knowledge space tgt with NEAR Studio. Solution: NEARWEEK will distribute ZK content provided by NEAR studio with a primary focus on ZK outlets outside of the NEAR community to let the established ZK communities and media outlets know about the development and state of ZK on NEAR. Scope: Together with NEAR studio we will agree on a distribution strategy and fit content formats for the segments we seek to target. Deliverables: Target is to achieve maximum impact outside of the NEAR ecosystem via precise targeting of existing ZK communities and outlets such as Zero Knowledge Podcast, ZK Mesh, ZK Hack, ZK Hack Discord etc. Strategy: Research: Which groups, KOLs and outlets to target outside of NEAR community Identify whom of these Dev Gov DAO should interact with on a regular basis: on Twitter by commenting, participating in Twitter Spaces, Appearance on podcasts etc. What content format makes sense for which outlets Technical content ZK on NEAR marketing content - Treating ZK on NEAR as a product. Distribution Execute distribution Outside NEAR Community NEAR Community All of NEARWEEKs own channels Get support from NEAR Official handle Additional content activation Twitter threads pushed with paid ads Content by established KOLs Co-hosted Twitter Spaces with KOLs, communities, media, projects etc. Podcasts Costs and timeline Collaborate with NEAR Studio, agree on strategy, deadlines, and what to be delivered. 2 Days to plan and write the strategy with NEAR Studio 2 Days to research outlets 4 Days to chase outlets 4 Days to prep and execute content push 2k USD pool for paid ads on Twitter Grant Total - 12 Days x Rate 800 + 2000 paid ads = $11,600