🎙Neko Morning Show Season 9 Ep6 recap 🔹️ Hosts: SOOS & NONO 🔸️Guest: Anton & Anna Co-founders B4B 📌 Topic: B4B Connecting Influencers & KOLs 🔰 INTRO 🔹️B4B is a platform designed for web3 influencers, Key Opinion Leaders (KOLs), and marketing. Anton and Anna co-founded the company. Previously, Anna operated an influencer marketing agency that spans over 25 countries. 🔸️She has extensive experience working with both Web2 and Web3 brands and believes that influencer marketing is a highly effective promotional channel. 🌐 MARKETING PROBLEMS 🔹️Difficulty Finding Influencers: Identifying the right influencers for a campaign is a significant challenge due to the vast number of potential candidates. 🔸️Communication Barriers: Sending friend requests and getting responses from influencers is often problematic. Many influencers are overwhelmed with messages from multiple brands, leading to delays or missed communications. 🔹️Campaign Execution Challenges: The high volume of interactions influencers manage can hinder the smooth execution of marketing campaigns, making it difficult to establish timely and effective collaborations. ✅ ADVANTAGES OF WORKING WITH B4B 🔸️On-Chain Interactions: B4B has developed a protocol for fully on-chain interactions, ensuring transparency and security in all transactions. 🔹️Verified Influencer Channels: The platform verifies the ownership of each influencer channel, providing a trustworthy environment for advertisers. 🔸️Comprehensive Reputation Data: B4B combines reputation data from social media, on-chain data, and previous ad campaigns, giving advertisers a clear picture of an influencer's performance. 🔹️Secure Payment System: Advertisers make a prepayment, and influencers are guaranteed payment upon campaign completion, ensuring a secure and reliable transaction for both parties. 🔸️Automation of KOL Rounds: The platform is working on automating the KOL (Key Opinion Leader) round, making it easy to use and transparent for both influencers and advertisers. 🏗️ WHY CHOOSE $NEAR❓ 🔹️First they launched on $AURORA which is a good chain to start with and they make use of $USDC in $AURORA to make payments for the community. 🔸️then Launched on $NEAR because of its great use cases. $AURORA helped to grow the community with $NEAR. 🛣️ B4B ROAD MAP/PLANS 🔹️Generally, All Web3 ecosystems need to onboard more people to grow in web3, influencers and KOLs play some roles in that because they're people with good knowledge about the ecosystem, and can recommend good Projects, make tech updates, and involve new audiences. ⭐ One of the Neko Morning Show hosts asked if someone could create an advertisement on the B4B platform and allow the KOLs to try and apply for it rather than having the clients search for the KOLs themselves. 🔹️Anna responded that it's how advertisers see their page/profile and advertisers in the right widget could choose Ad placement and date. 👣 AD PROPOSAL Advertisers who work with B4B usually choose based on their needs 🔹️We also make cards and we will be looking at which influencers want to work with them and why. So you could choose one of the cards and write for eg ‘I LIKE $NEAR’ and want to make a thread about $NEAR updates. 🔸️The marketing team looking for influencers will now select and pick. 📖INFLUENCERS LIST 🔹️This is where you connect your wallet and choose what funds you wanna be paid in and in this section, you will find analytics on people that have connected their stuffs. 🔸️It's super cool if you have a good market plan and you need to get something out and update to your community, really cool way to connect with these web3 influencers and get your stuff pumped out Written By: Fandix Catch the next episode of The Neko Morning Show on Tuesday at 1 pm UTC 28th of May, 2024.