# Near to Help Colombian Web3 Social Network Blumer Build Token Infrastructure 🛠️ "Blumer started using Near Protocol to host the rewards tokens that its users receive for viewing advertising on the platform, Blumer CEO Ernesto Ruiz told CoinDesk, adding that users will be able to convert tokens to other crypto or send them to wallets using the Near blockchain." [Find out more here](https://www.coindesk.com/business/2023/07/28/near-to-help-colombian-web3-social-network-blumer-build-token-infrastructure/)