# 🗒️ RECAP: Ecosystem Showcase AMA with @addzest.near Date: 22 Aug 2023 Channel: [NEAR Discord](near.chat) **1. Core team Background and Roles:** - Co-founders: Elliot (CEO) and Vincent (Chief Product Officer). - CTO: Ian, cryptography expert, with Microsoft and NASA experience. - Sales and Marketing led by Niels. - Advisory network includes AI, data, and ecosystem specialists. - The team has been working together for more than 3 years with great collaboration and mutual understanding, launching multiple successful startups along the way. **2. Overview of AddZest and Inspiration:** - AddZest is a B2B marketing tool to help companies understand audiences and launch campaigns to onboard, convert, and retain Web3 customers. - Enhancing customer experiences is proven to boost sales, conversion, and engagement. - 76% of customers feel frustrated when a company does not offer them a personalized experience. - AddZest's market research indicates that 44% of Web3 founders lack Web3 analytics for understanding their customers. Early projects lack user insight tools, highlighting the demand for comprehensive Web3 audience data solutions. - AddZest provides that in 2 main components: - Analytics Side: Provides detailed audience understanding through segmentation of users and delivers insights through an intuitive dashboard. - Campaigns: Pivotal in making productive use of the gathered data; campaigns drive onboarding, conversion, and retention of Web3 users. **3. Differentiating Factors of AddZest:** - AddZest focuses on audience understanding and personalized marketing. - AddZest combines multiple wallets across multiple chains and connects the Web3 data to first-party data to form a complete picture of the user, and augments their dataset with Web2 touchpoints to create holistic user profiles. - Real-time Personalization and Engagement: immediate personalization, including tailored onboarding and conversion strategies, enhancing user experiences and conversion rates. **4. Ease of Use for Business:** - AddZest offers a quick 30-second installation process. - Companies insert JavaScript code into their front end to initiate tracking. - Over a thousand data points tracked on every user visit to the dApp. - Dashboard provides analytics and CRM capabilities, with a CRM component that assembles a user list and allows the creation of segments based on attributes. - These customer segments empower targeted campaigns, facilitating tailored interactions, such as personalized offers, messaging, or products (non-exhaustive list). **5. Successful Campaigns and Partnerships:** - Notable success in NFT marketplaces through personalized product recommendation campaigns, effectively addressing the challenge of distinguishing among NFT offerings. - B2B2B: AddZest serves as an analytics and personalization component for event ticketing. Expanding product value beyond direct business use. **6. Customer Analytics and User Data Insights:** - Powerful Data Component: Aims to enable impactful, data-driven experiences for businesses. AddZest ‘adds zest’ to every interaction. - Data Collection and Analysis: Augments with complete user profile based on all wallets and connects the Web3 data to Web2 data. Based on a more complete user profile, you launch more effective campaigns. - Privacy Focus: AddZest places a strong emphasis on user privacy and data protection. User data is only gathered with user consent. The company ensures compliance with GDPR. Users can request the removal of their data. - AddZest is experimenting with features to reward users for supplying data and plans to integrate such features directly on-chain for transparency. **7. AddZest and NEAR ecosystem:** - The experience with the NEAR Foundation has been extremely positive, with AddZest’s team expressing appreciation for the team's hands-on support for project growth. - The NEAR ecosystem is very supportive, with infrastructure like NEAR Horizon offering multiple benefits. - Shoutout to Marcus for his assistance and comprehension of the project, and to Chi Ha for close & effective community collaboration. **8. Getting Started with AddZest:** - Currently in the Alpha private testing phase: aims to refine and test the product, with plans to extend access to a wider group in the fall. - Those interested are encouraged to join [the waitlist on their website](https://www.addzest.ai/waitlist) for more details. - The team is always available through their socials as well: [Linkedin](https://www.linkedin.com/company/addzest/) [X](https://x.com/addzest_ai) - The team values engagement, conversations, and demos, and appreciates feedback from the NEAR community and builders. - Speak to the Head of Growth through these links: [Linkedin](https://www.linkedin.com/in/nielsabdellatif/) [Twitter](https://twitter.com/blockzealous) Discord: blockzealous **9. Future of Personalized Marketing in Web2 and Web3:** - The Web3 marketing landscape is in its early stages but is crystallizing rapidly. - Web2 tools are vital for Web2 companies wishing to boost revenue and stay ahead in Web2, and a similar need is anticipated in Web3 as adoption grows - both Web2 and fully Web3 companies will have a Web3 audience. The need to understand these audiences grows, especially as wallet users (both Web3-native & those unknowingly using custodial wallets) grow. - Challenges include fragmented wallets, while trends focus on seamless experiences with custodial wallets and uniting user wallets across projects. This addresses the complexity of wallet data management. **10. Future Roadmap and Upcoming Developments:** - Direct-to-Customer Offering: Launching a free-to-use product for audience analytics, offering distinctive metrics and valuable insights. - Subscription for Campaigns: targeted payment methods based on wallet type and cryptocurrency balance. - Integration with analytics suites, white labeling for platforms, and Shopify integration are also being explored to streamline campaign activation and enhance user experiences. **11. Advice for Starting a Blockchain Project:** - Test and Learn: fully immerse yourself, actively engage with customers, and continuously test for insights. - Dynamic Engagement and Networking: Networking through face-to-face meetings and conferences - Embracing risks and learning from failures contribute to growth while enjoying the journey and maintaining resilience in the face of uncertainty is key to playing the long game. ➡️ **Check out AddZest at: https://www.addzest.ai/** *Disclosure: The information provided is for general informational purposes only. It should not be considered as investment, tax, or any other form of advice and NEAR Foundation bears no responsibility for any financial decisions made based on this information. Any decision to invest or engage in any product is solely at your discretion.*