Snoop Dogg’s 2022: The current state of the Web3 and music industry crossover has artists — both mainstream and upcoming — utilizing emerging technologies in their upcoming releases and content strategy. However, no artist has been as pioneering and pervasive as the mighty Snoop Doggy Dogg. Snoop has been involved in various NFT projects and investment deals since the rise to prominence of the decentralized scene. In 2022, he was often heralded as the face of Web3 and NFTs. He started the year off with a January collaboration with Fluf World and the VR studio Beyond, which raised over $1 million in a one-day charity NFT auction for the New Zealand-based nonprofit organization Auckland City Mission. Later that month, he announced a partnership with The Sandbox metaverse to launch an NFT collection called “Snoop Avatars.” In April, Snoop Dogg collaborated with country music icon Billy Ray Cyrus and the Avila Brothers. The musicians collectively released a hip hop/country single titled “A Hard Working Man,” which was later accompanied by a 50,000-piece NFT drop. The release served as an example of how decentralized technology has a unique ability to bridge not only communities with artists but genres within the industry. Around the same time, the rapper partnered with the Mobland metaverse platform to introduce grow-to-earn digital weed farms. Also in April, Snoop was revealed to be a major investor in the crypto payment platform MoonPay. Over the summer, Snoop and Eminem teamed up to turn Bored Ape Yacht Club characters into the stars of a music video in which both musicians morphed into their digital Ape throughout the course of the video. The duo later performed the BAYC track at the MTV Music Video Awards. Toward the end of the year, Snoop announced his role as co-founder of the new Web3 music live streaming and NFT platform Shiller.